How Blogging & Social Media Work Together to Showcase Your Expertise
How Blogging & Social Media Work Together to Showcase Your Expertise Create a Blogging/Social Media Marketing Program to Showcase Your Expertise and build an influential online presence. Create a Blogging/Social Media Marketing Program to Showcase Your Expertise and build an influential online presence. The formula that syncs blogging and social media for success is this: […]
Marketing Tip: How To Be Recognized OFFLINE As Well As Online
Marketing Tip: How To Be Recognized OFFLINE As Well As Online Never make your customers or prospects work to recognize it’s you in their mailbox or inbox. Keep your content fresh, but the look consistent on all of your communications – from letters to postcards to email blasts to web to Facebook posts – let […]
Marketing Tip: How to Have Successful Marketing this Year
Marketing Tip: How to Have Successful Marketing this Year You Have To Write It Down! There is something that happens in our brains when we write down an idea. It’s almost as effective as speaking out what you want to do. When we add a written plan to a spoken idea, things happen! […]
The Best Marketing Investment You Can Make for the Money
Marketing Tip: Handwritten notes: An old-school practice that makes a stronger personal connection Try a handwritten note as a way to say thank you to your client or prospective client, it is the best marketing investment you can make for the money I was in NYC last month and stopped at the Kiehl’s flagship […]
Marketing Tip: Who Will You Listen To When You Need Good Marketing Advice?
Marketing Tip: Who Will You Listen To When You Need Good Marketing Advice? This week’s tip is to remind you to seek a professional marketer’s opinion when you need help with your marketing. Here’s an exercise I want you to do: Review the last five to six Marketing tips to refresh your mind as […]
Marketing Tip: Take baby steps to get to your larger marketing goal
Marketing Tip: Take baby steps to get to your larger marketing goal By Sandy Hibbard We all have big dreams for our business. To achieve the ultimate goal we must first know WHERE we are going and understand the stops along the way. For example, Sarah is a singer and her goal is to achieve […]
Marketing Tip: Some Classics Never Die, They Just Need to be Tweaked
Marketing Tip: Some Classics Never Die, They Just Need to be Tweaked By Sandy Hibbard Simple sage advice: If it ain’t broke don’t fix it! I can’t tell you how many times I have worked with clients that had a great marketing strategy in place – leads were coming in, sales were happening – but […]
Marketing Tip: Don’t be an egghead, put a face to your marketing
Marketing Tip: Don’t be an egghead, put a face to your marketing By Sandy Hibbard This is such an important part of marketing that I thought it would be good to bring it up for this last quarter in 2013 – use YOUR FACE in your marketing! With social media profiles being indexed by Google […]
Marketing Tip: Be an expert in your field
Marketing Tip: Be an expert in your field So you think you can do it all? So do I – well, at least that’s what I USE TO THINK until I gained more experience and realized that honing in on what I do best and letting others do what they do best is the real […]
Marketing Tip: Times Change But Good Marketing Lasts Forever
Marketing Tip: Times Change But Good Marketing Lasts Forever Great marketing will transcend time and trends. Whether you are using old school marketing like billboards or direct mail, if your message is skillfully crafted and your imagery pops, it will get the attention of your audience. To create a classic marketing campaign, keep your message […]
Marketing Tip: Simplify Your Mobile Strategy
Marketing Tip: Simplify Your Mobile Strategy After topping $10 billion in sales in the first half of 2013, new survey data from ComScore puts mobile commerce over $25 billion by the end of the year. A mobile strategy can seem daunting to small and large companies a like but there’s no denying the importance of […]
Marketing Tip: 3 Social Media Tips from Richard Branson
Marketing Tip: 3 Social Media Tips from Richard Branson Virgin Founder Richard Branson knows a thing or two about social media: “I’ve built a strong online presence over the last few years and am always thinking of new ways to expand our reach. I think this is partly because I was already comfortable with the […]
