Virgin Founder Richard Branson knows a thing or two about social media:
“I’ve built a strong online presence over the last few years and am always thinking of new ways to expand our reach. I think this is partly because I was already comfortable with the basic concepts: after all, my first successful business was in the media.”
Considered “the World’s top social CEO”, Branson has executed a social strategy that brings a personality and authenticity to his online footprint both socially and professionally that is truly unique. So check out his top 3 tips for developing a powerful social strategy.
1. Social media isn’t just a one-way street.
I always try to make time to reply to people. Many good ideas for future blogs are sparked by reading the comments online and the conversations they spark. If you’re expecting people to be intrigued by what you and your business have to say, you have to genuinely be interested in their feedback.
2. Tell a few jokes.
As always: Don’t take yourself too seriously. You have a lot of opportunities to make people smile via social media. When we started Student we were young and definitely just as focused on having a good time as on getting an issue out by deadline. For us there was no difference between work and play – and there still isn’t today. Among my posts and tweets you’ll find lots of funny tales, cheeky questions and the odd photo of me making a fool of myself.
3. Give them the genuine article.
Try to make sure your posts and tweets provide a true reflection of yourself, and not just your professional persona. Whether on social media, on a plane or in the office, you (and your business) are far more likely to make an impression if you let your real personality shine through.
Once you get started, you’ll soon learn that by embracing social media you can keep in touch with and inform your customers to a greater degree than ever before, and through that exchange, broaden your understanding of your business’s horizons. So tweet hello and then publish a post introducing yourself and your company, because it’s time to get the conversation started.
Read the full article on virgin.com.