By Sandy Hibbard
Simple sage advice: If it ain’t broke don’t fix it! I can’t tell you how many times I have worked with clients that had a great marketing strategy in place – leads were coming in, sales were happening – but they got sidetracked with some new shiny object and stopped what they were doing to try “something new”. NO! What happened is they lost time and money and wound up going back to a “version” of what they were doing before. I know it is easy in today’s noisy marketing environment to be led off track and be tempted by the newest and the coolest gadget or program, but if your marketing strategy is working for you, why stop?
Those old classic marketing methods are tried and proven to work. If they are producing results for you, then by all means keep them in place. BUT, don’t ignore important “new school” elements you can employ to work along side them – metrics, more cost effective tools/materials, online syndication and videos to name a few. Old classics don’t die out they just need tweaking from time to time.
Have a great and productive week!