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How Blogging & Social Media Work Together to Showcase Your Expertise

The digital marketing wheel at lyricmarketing.com

Create a Blogging/Social Media Marketing Program
to Showcase Your Expertise and build an influential online voice.


The formula that syncs blogging and social media for success is this: Build a solid content marketing strategy using information that sets yourself up as a thought leader/expert in your area, publish it as a blog and syndicate it to your social media networks.  I call it “push marketing”.

The most important component in marketing today is great content.  It can sound like a daunting subject to understand and take on, but it’s really nothing new.  We have always used this method in marketing, we are just PUSHING it out differently these days and have more places to share it.  In short, content marketing is the focused distribution of YOUR EXPERT information to inform and educate your target audience.  Accomplishing it takes a well organized system:

  1. CONTENT you write
  2. PUSH (share) out to social media and the web
  3. MONITOR results
  4. ADJUST for relevancy as necessary

Imagine a wheel like the photo here.  Your content (information you create about your area of expertise) is the hub of the whole marketing wheel for your business.  Each “spoke” supports the functioning of the wheel (the wheel MUST turn to get traction, right?) and the areas your message is reaching.

Before you jump in, you will want to start by writing a strategy that you can easily follow.  Staying consistent and focused is one of the most important requirements in executing a content marketing program, so stay with it!

Happy marketing!