Is it time that you bail on Facebook and move over to Instagram?
There’s a buzz going on about Facebook vs Instagram. Do you focus on one or the other? Do you bail on Facebook and move over to Instagram? My simple answer: NO. Keep them both. Stay diversified in your social media so you can be found everywhere; and be consistent (marketing over mastery). Instagram and Facebook […]
Some Holiday Love: Butternut Squash Apple Cider Soup
Butternut Squash Apple Cider Soup 3 Tbsp extra-virgin olive oil 1 onion, thinly sliced 4 cloves garlic, smashed 1 shallot, finely chopped 1 Tbsp fresh ginger, grated ! tsp ground cloves ! tsp allspice 6 oz leeks, finely chopped 6 oz carrots Classic de espices cachet (cachet: bay leaf, 5-7 whole peppercorns and fresh sprig […]
Photo Tips for Great Night Time Shots
You are most likely going to get out and about tomorrow night for trick-or-treating with your little ones, or to party with friends. There will be picture taking I assure you! So to make sure you get the best shots, follow these quick tips: PHOTO TIPS FOR GREAT NIGHTTIME SHOTS ON HALLOWEEN NIGHT: […]
Double your exposure with an Instagram Ad
Get double IMPACT when you combine Facebook ads with Instagram By connecting your Facebook page with Instagram, running an ad will double your exposure and increase engagement. Facebook is clearly the most popular and affordable ad platform today; its deep demographics allow you to laser-focus on your target audience. Now you can build […]
Tips for taking great photos for your Instagram feed
Tips for taking great photos for your Instagram feed A frequent question I get from my clients is “ I’m not a photographer, so how do I take good pictures for my Instagram?” Since visual marketing is about great VISUAL content, taking excellent photos is of vital importance. So I have put together a […]
INSTAGRAM MARKETING SERIES: Building a Dynamic Instagram Feed and Boosting your Social Influence
INSTAGRAM MARKETING SERIES: Building a Dynamic Instagram Feed and Boosting your Social Influence – PART 1 and 2 Instagram is the current leading choice for online marketers. With over 500 millions active on the app everyday it’s time to start directing your marketing thoughts toward this visual marketing network. In the INSTAGRAM MARKETING SERIES, I […]
Creating an Instagram Feed that will build your online influence
Get CREATIVE and build your online #INFLUENCE Building a strong and CREATIVE online presence on Instagram will empower your brand and increase your online INFLUENCE. Here are four easy steps that will get you REAL results and INCREASE sales for your business: 1 – Properly set up your account with a FABULOUS profile pic […]
How Important is Visual Marketing to Your Strategic Marketing Plan?
How Important is Visual Marketing to My Strategic Marketing Plan? If I were standing before you today teaching a class and asked you this question “how are you converting your Instagram and social media followers into real social leads?”, I would get a variety of answers. Some would respond with great success stories and others […]
The 2 Most Important Elements of Your Marketing
The 2 Most Important Elements of Your Marketing There are many different ways to market your business these days. So many ways, in fact, that it becomes a daunting task to choose WHAT to do for most business owners. I could give you a list of 4, 6, the top 8 or more, but for this writing – […]
Choose Your Weapons: 10-Key Areas of Focus in Your Online Marketing
10 key areas you need to focus on in your online marketing…. get ready, get set, choose your weapons! The first five of the 10 key areas of focus for successful marketing are my favorite marketing methods. Yes, there are more, many more, but these five are practical, proven, and available methods that can […]
Never Underestimate the Power of the Human Face
Never underestimate the power of the human face . . . I’m sending this with a little wink to the ladies, but I certainly don’t want to leave anybody out, so, gentlemen, be encouraged and inspired…the power of a deliberate stare and impeccable grooming goes a long way! As always, great photography, especially black-and-white photography, […]
CREATING A BRANDED LOOK ON YOUR INSTAGRAM FEED
CREATING A BRANDED LOOK ON YOUR INSTAGRAM FEED The most successful Instagram accounts have a clearly defined aesthetic that applies to every photograph they share. If you use your Instagram feed as a purely personal account, you might not want to curate it at all; if you are using it for business, Instagram is a […]
