Marketing is not always easy for business owners. First of all you don’t have the time to devote to marketing, and secondly, there are changes to available marketing platforms daily! Besides traditional marketing methods like print and direct mail, you also need a social media marketing plan in place that covers the places where you can reach your audience online. I know it can be quite confusing, but any relevant company doing business today needs to understand marketing – digital, social, and traditional.
If marketing your business has you stressed, don’t worry. I want to share some basics with you that if applied will create an immediate impact on your business. With these easy guidelines, you can get your marketing started with a solid foundation. Let’s get into it!
Marketing is not usually a business owner’s favorite thing to do. It can be confusing and quite time-consuming. If you are doing everything yourself, you may struggle to find the time to market when you are busy. This leads to slow times where you end up spending a lot of time and money on your marketing, only to get busy again and forget about it.
This is a common problem for business owners. Another problem is that they try to do too much too fast. They may start an Instagram campaign, build website or blog, email campaign, and join a few social media sites all at once. Think of marketing as a marathon, not a sprint. Start one or two campaigns. Once you are comfortable, you can easily add more to your plate.
Don’t hesitate to get help if marketing is not your strong suit. Whether you outsource your marketing or hire a part-time or full-time employee, you will be glad that you did. A marketing partner will be able to get you started off right with a good marketing strategy complete with goals that you want to reach. If your marketing is not doing what you want, they will make changes until you are completely happy with the results!
If you are struggling with your marketing and are not seeing the results that you want, don’t hesitate to contact me. At Sandy Hibbard Creative, we will focus on your business marketing goals 100% of the time. My team and I can help your business grow through strategically targeted successful marketing campaigns!
Here’s to your successful marketing!