Marketing Tip: Content Marketing that Turns an Ugly Duckling into a Swan
Marketing Tip: Content Marketing that Turns an Ugly Duckling into a Swan Marketing is like getting a glamorous Bobbi Brown makeover. You’ve got it, I’m going to compare marketing to a great makeover. Here’s my point: A generic, mass sold makeup kit with white base, pink blush, and blue eye shadow is just about as […]
Marketing Tip: Take baby steps to get to your larger marketing goal
Marketing Tip: Take baby steps to get to your larger marketing goal By Sandy Hibbard We all have big dreams for our business. To achieve the ultimate goal we must first know WHERE we are going and understand the stops along the way. For example, Sarah is a singer and her goal is to achieve […]
Marketing Tip: Some Classics Never Die, They Just Need to be Tweaked
Marketing Tip: Some Classics Never Die, They Just Need to be Tweaked By Sandy Hibbard Simple sage advice: If it ain’t broke don’t fix it! I can’t tell you how many times I have worked with clients that had a great marketing strategy in place – leads were coming in, sales were happening – but […]
Marketing Tip: Don’t be an egghead, put a face to your marketing
Marketing Tip: Don’t be an egghead, put a face to your marketing By Sandy Hibbard This is such an important part of marketing that I thought it would be good to bring it up for this last quarter in 2013 – use YOUR FACE in your marketing! With social media profiles being indexed by Google […]
Marketing Tip: Be an expert in your field
Marketing Tip: Be an expert in your field So you think you can do it all? So do I – well, at least that’s what I USE TO THINK until I gained more experience and realized that honing in on what I do best and letting others do what they do best is the real […]
Marketing Tip: Times Change But Good Marketing Lasts Forever
Marketing Tip: Times Change But Good Marketing Lasts Forever Great marketing will transcend time and trends. Whether you are using old school marketing like billboards or direct mail, if your message is skillfully crafted and your imagery pops, it will get the attention of your audience. To create a classic marketing campaign, keep your message […]
Marketing Tip: Simplify Your Mobile Strategy
Marketing Tip: Simplify Your Mobile Strategy After topping $10 billion in sales in the first half of 2013, new survey data from ComScore puts mobile commerce over $25 billion by the end of the year. A mobile strategy can seem daunting to small and large companies a like but there’s no denying the importance of […]
Marketing Tip: 3 Social Media Tips from Richard Branson
Marketing Tip: 3 Social Media Tips from Richard Branson Virgin Founder Richard Branson knows a thing or two about social media: “I’ve built a strong online presence over the last few years and am always thinking of new ways to expand our reach. I think this is partly because I was already comfortable with the […]
Marketing Tip: A Picture Can Convey a Thousand Words
Marketing Tip: A Picture Can Convey a Thousand Words From Instagram to Pinterest we are obsessed with pictures. And now with the advancement of smartphone technology it’s easier than ever to capture your marketing right in the palm of your hand. Pinterest is a great platform to showcase different sides of your brand. With multiple […]
Marketing Tip: Niche, Niche, Niche = Customer Love!
Marketing Tip: Niche, Niche, Niche = Customer Love! When you find AND connect with your niche you will develop raving fans and LOVING customer advocates If you are finding it difficult for people to respond to your generic offerings or messages, you would be smart to be carefully considering how to niche. It’s not that hard, […]
Marketing Tip: Yes! Print is not dead!
Marketing Tip: Yes! Print is not dead! “Print is dead, TV is dead….the Internet is dead!” We’ve all heard these absurd accusations yet all three mediums are still alive and well. Print may be taking a hit as most advertisers and marketers turn to digital avenues to reach their customers, but print is stepping back […]
Marketing Tip: Do something good…just because!
Marketing Tip: Do something good…just because! Putting good out in the world is just a no-brainer but have you ever thought about creating a marketing campaign around doing good? In today’s social climate people are paying attention to what companies are doing and how they are giving back. In fact the consumer will choose a […]
