A Woman-Owned Business Since 2000

Marketing Tip: Smile for the Camera

Marketing Tip: Smile for the Camera I always say “smile for the camera, or look stupid, it’s your choice!” Post your photos!  Use your photos to tell your story.  Publish photos of your  company events, of you in action, of your clients, of helping others.  Don’t just publish them to Facebook.com, but put them on […]

Marketing Tip: Choosing the Clients YOU Want to Work With

Marketing Tip: Choosing the Clients YOU Want to Work With If you could do business with anyone, who would it be? Who is your ideal client? Cruise through your networks and search for people you WANT to do business with, then friend them, or invite them to follow you.  Try to add 10 people every […]

Marketing Tip: Do You Have a Compelling Story?

what is your story

Marketing Tip: Do You Have a Compelling Story? Nothing resonates with people more than a well told story. What is YOUR story?  What is the passion behind your business?  I want to challenge you this week to think about your story.  What gets you out of bed in the mornings to do what you do?  […]

Make Their Day – Give it Away

Illustration of two characters giving hearts to each other

Yep! That’s it, if you want to capture the loyalty of your clients, and the attention of your prospects, give them something. With no strings attached. This method has worked forever and still works today! Here are a couple of examples to whet your appetite for giving. And I might also mention that this is […]

Marketing Tip: Are You What They Like?

Facebook like image of thumbs up

Marketing Tip: Are You What They Like? LIKES are the new marketing currency. The more likes you have, the more value your networks have, not just to marketing companies and advertisers, but also in the eyes of your followers and prospective followers.   The question to ask is “are you what they like?”  Give your audience […]

Marketing Tip: Create a Pinterest Postcard Campaign

Singer Sarah Sellers

** The featured image on this post is a campaign Sandy Hibbard ran for singer Sarah Sellers counting down the days to her new single released last year. Everybody loves to get a postcard in the mail, well, at least I do!  I love to visit my mailbox and find a friendly greeting from someone traveling, or who […]

Marketing Tip: Three Marketing Methods that Work Together

three legged chairs

Marketing Tip: Three Marketing Methods that Work Together In marketing, sometimes we have a message for our “A” list that is important enough to demand a little extra time and expense.  This is when you create a message that is supported by more than one marketing method, I call this the three-legged-chair approach.  Remember the […]

Marketing Tip: 10 Key Areas of Focus for Successful Marketing

Alain Labels black and white photo of young girl staring at frog

In this year’s marketing tips, I will be dissecting 10 keys areas and how to use them in your marketing by syndicating each one to the other.   Each month I will be covering each of the five marketing methods with a suggestion on how to use it in one of the five social media networks. […]

52 KILLER Marketing Tips

52 killer marketing tips

Out of the box ideas for boosting your business: 52 KILLER Marketing Tips . . . My Gift to You! I saw a quote earlier this week that made me chuckle, I believe it is the key to prosperity in our business and in our lives: “Nothing works, unless you do” (Maya Angelou). I love it, […]

Marketing Tip: Don’t Frustrate Your Prospects

don't make your prospects hate you

Marketing Tip:  Don’t Frustrate Your Prospects – and Cause Them To Bounce off Your Site! Prospects want to reach you easily and they want to know that what you offer them is what they need.  Make sure that the home page of your web site defines your product or service in a simple and understandable way.  […]

Marketing Tip: How To Be Recognized OFFLINE As Well As Online

starbucks bus

Marketing Tip:  How To Be Recognized OFFLINE As Well As Online Never make your customers or prospects work to recognize it’s you in their mailbox or inbox.  Keep your content fresh, but the look consistent on all of your communications – from letters to postcards to email blasts to web to Facebook posts – let […]