girl lifting a purple hand weight
Marketing Tip: Six Tips for Building Marketing Muscle
January 14, 2014
three legged chairs
Marketing Tip: Three Marketing Methods that Work Together
February 4, 2014
Show all

Marketing Tip: 10 Key Areas of Focus for Successful Marketing

Alain Labels black and white photo of young girl staring at frog

In this year’s marketing tips, I will be dissecting 10 keys areas and how to use them in your marketing by syndicating each one to the other.   Each month I will be covering each of the five marketing methods with a suggestion on how to use it in one of the five social media networks.  This is going to be fun and I invite you to follow us and share your ideas and resources as we go along!  

Marketing Tip:  10 Key Areas of Focus for Successful Marketing

Over the last few weeks I have been laying a foundation for marketing that I want to share with you for your business success.  1 – Previously we covered my top 5 marketing methods; 2 – I shared the 52 Killer Marketing Tips book with you; and 3 – We discovered six ways to build marketing muscle.  In today’s tip, I want to give you information that I believe should be a part of any successful marketing strategy: 10 Key Areas of Focus for Successful Marketing.  Here we go:

Choose your weapons!  
The first five of the 10 key areas of focus for successful marketing are my favorite marketing methods.  Yes, there are more, many more, but these five are practical, proven, and available methods that can be used via digital, mobile, and old-school marketing channels.  You can mix them up, combine them, promote and tout them all.  The key is that each method will allow you to tell your story, educate, entertain, get to know, and develop a relationship with your target audience and clients.  They are:

  1. Email
  2. Social Media Engagement
  3. Content Newsletter
  4. One-on-one meetings and Pop-bys
  5. Direct Mail: Post Cards, Letters, Notes

Get Set Up!
The next five key areas of focus are the top five social media outlets (as of this writing) in our market today.  These are the networks where people are interacting, this is where you will find prospects who need your products and services.  How to use each one and engage your audience remains the daunting task for all, mostly because these networks change everyday and public interest continually fluctuates, and partly because most people don’t know how to use them or what to say once they have figured it out!  So the important lesson here that we will be exploring more in the weeks to come is simply learning how to leverage the right one for you.  They are:

  1. Facebook – telling your story
  2. Twitter – listening to what is being said
  3. Pinterest – glamming it up
  4. Instagram – creating art
  5. LinkedIn – educating with information

Once you have chosen your marketing weapons and have your social media accounts set up, it will be time to create your content and syndicate it to the world.  These 10 key areas of focus for successful marketing are only the beginning, the rest is up to you!  And remember, they are not autonomous to each other, they will each work to support the other and further drive your message deep into the heart and consciousness of your followers.  Great content that is informative, entertaining and creative – not salesy – is the key!

The amazing photo is copyright by Alain Laboile at www.laboile.com