The Luxury Gift Envelope for your “A” Clients
When you are developing a NICHE MARKET to work in, here are three things to keep in mind: 1 – Pick a market that means something to you, something you’re authentic with 2 – Stay relative in that market, keep an active involvement in that niche market 3 – If you want to get into […]
INSIDERS Ep 25 – Equestrian and Ranch Real Estate with Sarah Boyd
INSIDERS Ep 25: Equestrian and Ranch Real Estate with Sarah Boyd Sandy and Marc welcome their guest Sarah Boyd of Sarah Boyd and Company to discuss the equestrian and ranch market here in North Texas. Sarah will be sharing her marketing angles that work for ranch as well as the residential real estate market. Sandy […]
Don’t Miss These Instagram Trends
Don’t Miss These Instagram Trends As you work on Instagram and social media content for your business that tells your story and compels individual users to engage with you, there are important tips and tricks that can help in your efforts. In your strategic Instagram planning for a new quarter, a new year, a new […]
Killer Marketing Tip #52: Be a Storyteller
Killer Marketing Tip #52: Be a Storyteller “When you link stories and experiences to ideas that you are teaching, you create emotional connections.” Don’t you love hearing a good story? There’s nothing like sitting down with friends, sharing a cup of coffee or a glass of wine, and listening to a well told story. The […]
Killer Marketing Tip #51: Link Out From Your Stories
Killer Marketing Tip #51: Link Out From Your Stories Link out from Stories using an interactive link sticker. No matter your account’s size or verification status, now you can link to anything from a new blog post to a lead magnet to an eCommerce storefront or product right from your IG Stories!
Killer Marketing Tip #50: Use a Link Tool
Killer Marketing Tip #50: Use a Link Tool You don’t want to leave it to chance for people to find your content. Instagram allows just one link in your bio so making it count is critical. Rather than linking to your home page, use one of these link in bio tools to create a mobile-friendly […]
Killer Marketing Tip #49: Create a Virtual Tour
Killer Marketing Tip #49: Create a Virtual Tour This is for Realtors or any other type of business that depends on clients seeing and viewing a property. We thought we would be back to free-wheeling through our business like normal by now, but Covid is still an issue and people are continuing to take precautions. […]
Killer Marketing Tip #48: Repost Your Favorite Posts
Killer Marketing Tip #48: Repost Your Favorite Posts Repost your favorite posts. Instagram Stories makes it relatively easy to republish UGC and fan posts—at least until they disappear after 24 hours. But reposting other people’s content to your Instagram feed is much harder because there’s no built-in sharing feature. Using the app Repost will make […]
Killer Marketing Tip #47: Start An 8-Touch Mail Campaign
Killer Marketing Tip #47: Start An 8-Touch Mail Campaign The reason I am sharing this week about a print mail campaign is because it is a marketing initiative that hardly no one is doing and doing right. Consistency is the key of course, and the brand message that is dripped out over time will get […]
INSIDERS Ep 24 – Developing Your Personal Brand in 2022
INSIDERS Ep 24 – Developing Your Personal Brand in 2022 On this episode of the INSIDERS on Real Estate & Marketing, Sandy and Marc welcome their guest, Michelle Beatty of Secured Title of Texas to discuss building and growing your business in 2022 with innovative new marketing tools, a well-connected team, and a solid a […]
Killer Marketing Tip #46: Update Your Print Collateral
Killer Marketing Tip #46: Update Your Print Collateral Even in this era of technology print is not dead. There are still situations and clients that call for printed materials, and when it does make sure you have professionally designed and fabulously printed materials that will leave an impression. “Print is dead, TV is dead….the Internet […]
Killer Marketing Tip 45: Be Ready to Pivot this Year!
Killer Marketing Tip 45: Be Ready to Pivot this Year! You must be ready and able to pivot to meet the changing needs of the current business climate. Any marketing initiative must begin with a well thought out plan and a proper assessment of your time, imagination and budget. Make sure you develop your marketing plan […]
