When you are developing a NICHE MARKET to work in, here are three things to keep in mind:
1 – Pick a market that means something to you, something you’re authentic with
2 – Stay relative in that market, keep an active involvement in that niche market
3 – If you want to get into a specialized market because it is something that you love and want to be involved with, get a mentor, someone who is an expert in that field who can guide you and help you establish yourself in it.
Focusing on a specialized area, understanding your customers, knowing your community and staying hyperlocal is vital to establishing yourself and growing a successful business.
When providing closing gifts, thank you gifts and staying in front of your niche market and your A Listers, there is a local company that does a great gift I want to share: Abbe Mandel and her Luxury Gift Envelope!
The Luxury Gift Envelope is a closing gift filled with gift certificates from the most upscale businesses in the Dallas, Collin County and Southlake areas. Everything is a gift. Nothing needs to be purchased. PURE LUXURY and hyperlocal!
ORIGINAL – Gift Envelope is $100 each. Group pricing available
MINIS – A gift envelope with 10 gift certificates and great for sellers downing, big referrals and smaller closings, 5@$250
PETITS – containing 5 gift certificates, are perfect for referrals, a Realtor, lender or title company that has gone above and beyond, 10@$250
LUXURY GROUP SPECIAL – 3 Luxury Gift Envelopes / 3 MINIS / 3 PETITS for $375 (save $150)
The Luxury Gift Envelope