Add a Fresh Look to Your Business Cards
Marketing Tip: Add a fresh look to your business cards Unless you have updated your marketing in the last 12 months or so, my bet is that you might need to add a fresh look to your business cards. I am still a big believer in business cards (or calling cards), people keep them (especially […]
Marketing Tip: Video! The Fastest-growing Digital Content Category
Marketing Tip: Video! The Fastest-growing Digital Content Category It’s no secret video is becoming a bigger and bigger part of companies’ inbound marketing strategies. This year alone, we’ve seen Twitter launch video autoplay in our feeds, Facebook give advertisers the option to buy video ads, and the rise of live streaming video. Nowadays, the play button is becoming “the most […]
Marketing Tip: Need a sure delivery? Try the mail!
Marketing Tip: Need a sure delivery? Try the mail! Direct mail is alive and kicking! Despite a general attitude that using the US mail for marketing is from the dinosaur age, it is alive and well. And I agree. There is nothing like getting a well crafted direct mail piece in your mail box. Research […]
Don’t Send Your Marketing Down a One-Way Street
I had an interesting conversation with a marketing executive of a major national chain that I sat next to on a plane last week. As our conversation developed it immediately went to content marketing then to the need for diversity in marketing. Do you realize that even though you have a large following – or […]
Marketing Tip: Smile for the Camera
Marketing Tip: Smile for the Camera I always say “smile for the camera, or look stupid, it’s your choice!” Post your photos! Use your photos to tell your story. Publish photos of your company events, of you in action, of your clients, of helping others. Don’t just publish them to Facebook.com, but put them on […]
Marketing Tip: Choosing the Clients YOU Want to Work With
Marketing Tip: Choosing the Clients YOU Want to Work With If you could do business with anyone, who would it be? Who is your ideal client? Cruise through your networks and search for people you WANT to do business with, then friend them, or invite them to follow you. Try to add 10 people every […]
Marketing Tip: Do You Have a Compelling Story?
Marketing Tip: Do You Have a Compelling Story? Nothing resonates with people more than a well told story. What is YOUR story? What is the passion behind your business? I want to challenge you this week to think about your story. What gets you out of bed in the mornings to do what you do? […]
Marketing Tip: Are You Asleep? Is Your Business – Are YOU – in the Game Yet?
Marketing Tip: Are You Asleep? Is Your Business – Are YOU – in the Game Yet? Is your marketing in the works? Have you WRITTEN down what you plan to do? Remember, no one knows what you (your business) are doing if you don’t tell them! If you need help in your marketing call or […]
Make Their Day – Give it Away
Yep! That’s it, if you want to capture the loyalty of your clients, and the attention of your prospects, give them something. With no strings attached. This method has worked forever and still works today! Here are a couple of examples to whet your appetite for giving. And I might also mention that this is […]
Marketing Tip: Are You What They Like?
Marketing Tip: Are You What They Like? LIKES are the new marketing currency. The more likes you have, the more value your networks have, not just to marketing companies and advertisers, but also in the eyes of your followers and prospective followers. The question to ask is “are you what they like?” Give your audience […]
Marketing Tip: Create a Pinterest Postcard Campaign
** The featured image on this post is a campaign Sandy Hibbard ran for singer Sarah Sellers counting down the days to her new single released last year. Everybody loves to get a postcard in the mail, well, at least I do! I love to visit my mailbox and find a friendly greeting from someone traveling, or who […]
Marketing Tip: Three Marketing Methods that Work Together
Marketing Tip: Three Marketing Methods that Work Together In marketing, sometimes we have a message for our “A” list that is important enough to demand a little extra time and expense. This is when you create a message that is supported by more than one marketing method, I call this the three-legged-chair approach. Remember the […]
