Every business needs the glam and the glitz and sexiness of color and design spun into a memorable and catchy logo/brand for marketing. I call this make-up for your company! There are some companies by virtue of their enormous list or following, philanthropic and social stature, or gigantic corporate influence that require a toned-down, somewhat conservative look and feel in their branding. There are other companies that demand a brazenly bold and flashy pop-culture splash [and they have the money to do it!] in order to get AND keep the attention of their audience. Then there is the middle-of-the-road guys – the smaller companies and entrepreneurs, solopreneurs, DBA’s, and the professionals who offer a service or product outside of their main career – who need their own brand of “make-up” desperately in order to be seen and cut through the clutter so they can reach their smaller target audience. My point is, a logo and branded look is imperative for ANY company doing business today. If you do not have a logo, now is the time to plan for a design that represents your business and the look and feel of the product and service you offer.
Every business needs a logo, and you’ll want a well designed one if you’re interested in attracting customers and branding your marketing message. But before you start on the journey of having a logo created that represents your company, here is a list of things I have put together that you should think about. Let these things be your guide:
Get inspired by researching websites, design sites and artists. Flip through magazines and online blogs, see what successful companies are doing with their logos. Once you are inspired, Sandy Hibbard Creative, Inc. can create your logo and company brand identity, our graphic designer is an award winning designer and ready to create the vision for your brand – contact Sandy today for more information!