Building a 1-2-3 Punch for More Instagram Engagement
Building a 1-2-3 Punch in Your Instagram Building an organic business Instagram feed that connects you to your desired audience is no easy task. To build a dynamic feed takes attention, thoughtful curation, and the careful creation of posts and stories that represent your Brand. This week, I want to share a three-tiered approach to […]
So what’s up with LIKES on Instagram?
So what’s up with “Likes”? …and what if they all went away? How would that effect the type of content you post? There’s a lot of talk lately about whether or not we should be concerned with LIKES on our Instagram posts. Instagram is even testing NO LIKEs on feeds in certain parts of […]
We Are a Global Market
We are a global market. A few years ago we used to rub our head to understand that, but now it’s a “no-duh”. You may not be selling your product overseas, but I can assure you that if you are on social media, your message is being seen – has the potential to be seen […]
All is Fair-Game When Creating Your Brand
Hello Big Tex! Throw out the rules, all is fair-game when building your brand! Sandy Hibbard Yep, it’s time here in Texas for the state fair, THE best state fair in the nation. There are so many elements of the Texas State Fair that remind me of what good marketing ought to measure up […]
How to Use Instagram Stories For Your Business
How to Use Instagram Stories For Your Business It’s the weekend and time to get out the camera. Nothing works better on Instagram than quick and fun stories that share the personality of your brand. This is brand building for you entrepreneurs. It’s story telling, and you NEED to have fun with it. Get outside […]
10 Ways a Custom Newsletter Will Benefit Your Business
10 Ways a Custom Newsletter Will Benefit Your Business “I don’t want to annoy people.” That’s one of many excuses I hear from clients when I ask them about sending out consistent email newsletters to their followers. Are you guilty of thinking this way too? Well stop it! It couldn’t be further from the […]
2019 Fireworks in DFW – Where to see the best!
From Addison to Waxahachie, there will be fireworks, music, parades, food, and festivities all celebrating Independence Day 2019 here in the DFW Metroplex. The fun begins in many areas on July 3rd, so get out your calendar and Google Maps and make your plan for a fun holiday! DFW Metroplex 4th of July […]
Build Your Instagram Like a Real Story Teller
A performer tells their story through their song or act, but to get people to listen [just like you], they have to market their product. They have to tell their story beyond the bounds of the art they have created. They have to get skin in the game, put themselves out there and be relentless in what works!
What Happens When Facebook Goes Away?
Where will your marketing efforts be when Facebook isn’t “it” anymore? Will you move to another platform, will you be established in another form of digital marketing and ready to roll? If you are smart, you will prepare your business by using and testing other forms of online/social marketing – Instagram, email, LinkedIn, Twitter, etc.
7 Tips to Repurpose Your Blog and Drive Traffic to Your Website
Creating compelling content is very time consuming , and face it, running your business is taking most of your time, and so it should be. No one can represent and build your business like you! However, marketing still presents a problem when it comes to finding time and having the energy and imagination to do it. That being said, you can strategically plan your content to get the most from it by repurposing it across multiple platforms. I want to share some of those ideas with you.
These stats show Instagram as the preferred social platform – are you on it?
Get Ready for the Next Wave: Generation Z
Just as we get bored with complaining about the younger generation, here comes a new one to stress over. The generation of young people now entering college and the workforce are not just Millennials on steroids. They are another new and distinct group with a unique way of thinking, problem-solving and communicating.