A performer tells their story through their song or act, but to get people to listen [just like you], they have to market their product. They have to tell their story beyond the bounds of the art they have created. They have to get skin in the game, put themselves out there and be relentless in what works!
Where will your marketing efforts be when Facebook isn't "it" anymore? Will you move to another platform, will you be established in another form of digital marketing and ready to roll? If you are smart, you will prepare your business by using and testing other forms of online/social marketing - Instagram, email, LinkedIn, Twitter, etc.
Creating compelling content is very time consuming , and face it, running your business is taking most of your time, and so it should be. No one can represent and build your business like you! However, marketing still presents a problem when it comes to finding time and having the energy and imagination to do it. That being said, you can strategically plan your content to get the most from it by repurposing it across multiple platforms. I want to share some of those ideas with you.
I always have trouble separating marketing and sales. I always have trouble mixing marketing and sales! What I mean is that great marketing should lead to sales, but you have to ask for the business, right?