Your Summer Marketing Reset : What to Keep, Drop, and Try
Summer is the perfect time to pause, breathe, and reset your marketing. In this article, Sandy Hibbard shares a simple midyear framework to help small business owners decide what to keep, what to drop, and what to try next so they can move into the second half of 2026 with more clarity, creativity, and momentum.
Define Your Category of One: Why Your Brand Was Not Meant to Blend In
Your brand was not meant to blend in. In this article, Sandy Hibbard explores how defining your “category of one” can help you clarify your message, strengthen your voice, and create a brand that attracts the right clients with more confidence and purpose.
