So many people ask me when I am in coaching sessions “do I need another Facebook page just for my business?” My answer always is “no“. Today’s transparent digital marketing is all about authenticity – being real – being you. What I suggest is to start with your personal profile and make it interesting and personal. Let it represent your personality and don’t hold back on telling your friends what you do – just don’t sell. Remember, social media is SOCIAL, keep it light and fun. When you get a large enough following and you have the time and resources to dedicate to building a dynamic Facebook Business Page, then go for it!
NOTE: Remember to keep your profiles complimentary to your business, i.e., if you are a nanny or a child care specialist, please don’t post photos of you partying with the boys in your bikini! XOXOXO