Marketing Tip: Don’t Put All Your Marketing Eggs In One Basket
In executing a marketing plan, it is important to be as diverse as the market you serve. Do not put all your eggs in one basket! Spread your marketing message out over a number of marketing venues: multiple social media channels (be everywhere if you can), blogging, email, direct mail, sponsorships, and good old-fashioned phone calls that lead to one-on-one appointments over lunch or coffee.
There is business waiting for you in all types of marketing. Be where your target audience is, where they can find you easily and respond to your message.
You may want to focus on social networking to build relationships, and use email to deliver your brand message and service offerings. You have to know your customer.