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Tired of posting on social media with no results?

Tired of posting on social media with no results? You need these strategies for organic growth!


Navigating the Ever-Evolving Social Media Algorithms: Strategies for Organic Growth and Business Success

By Sandy Hibbard


In today’s over noisy social media landscape where businesses vie for a little piece of your attention, it’s disheartening to see your carefully crafted content go completely unnoticed. As a business owner, you’ve likely invested countless hours in content creation and social media posts that get nowhere. You question if it’s even worth your time and effort.

The truth is, the landscape of social media algorithms has undergone profound transformations, presenting formidable obstacles to organic audience reach. I want to explore the reasons behind this and look for a new and more successful way forward.


What’s Happened with the Algorithms?

1. Content Over Saturation: The rapid increase of social media users and content creation has prompted platforms like Facebook, Instagram, and Twitter to implement sophisticated algorithms. The competition for attention is fierce, and according to the experts, algorithms are evolving to ensure users see content that’s most relevant to them.

2. Pay-to-Play Paradigm: A notable shift towards a pay-to-play model has happened across most of the social networks. The truth is (as bad as I hate it), the days of organic reach driving significant traffic are over. To reach your audience, you must “pay to play”. What that means in simply terms, you’re going to have to buy ads.

3. Algorithmic Iterations: Platforms frequently tweak their algorithms to enhance user experience, inadvertently impacting organic reach. Algorithm changes can have a profound impact on your organic reach. This is where it gets hard, as most people are not marketers and aren’t up to date on these changes. In the past, you might have had significant and consistent responses from your posts, where as now, if you get a few “likes” you are lucky!

4. User Behavior Dynamics: Algorithms adapt to evolving user behavior, prioritizing content that sparks engagement. Engagement is key. Algorithms favor content that sparks conversations and encourages meaningful interactions. Everything changes and nothing stays the same, so your posts need to constantly reflect the current trends with your followers and target audience on social media.


Implications for Your Business

– Diminished Reach: Decreasing organic reach translates to fewer eyeballs on your content, curtailing brand exposure and potential leads.

– Disenchanted Audience: Infrequent content visibility may lead to audience disengagement or unfollows, eroding trust and connection.

– Stagnant Growth: Without robust social media engagement, your business may struggle to expand its digital footprint and attract new customers.


Enhancing Organic Post Performance

Despite challenges with the algorithms, these strategies will help to bolster organic reach and engagement:

1. Prioritize Quality: Create compelling, valuable content tailored to your audience’s interests and needs. Research trending topics and craft captivating visuals to capture attention effectively. This is not new, but more important now than ever.

2. Facilitate Engagement: Foster authentic interactions by responding to comments, initiating discussions, and asking questions. Genuine engagement signals relevance to algorithms. This requires more work and time on your social channels, you need to stay in tune with what is going on there.

3. Strategic Hashtag Usage: Incorporate relevant hashtags to amplify content discoverability. Balance broad and niche tags to broaden audience reach effectively. Again, this is nothing new, but be even more strategic!

4. Timing Optimization: Analyze audience insights to identify optimal posting times. Experiment with different schedules to maximize engagement metrics. This is huge. The algorithms are swiftly moving content through the feeds, so you need to know when your people are there.


Tips for Organic Growth

The landscape of social media continues to evolve, presenting both challenges and opportunities for businesses seeking organic growth. Here are some cutting-edge tips to enhance your social media presence organically:

1. Video Content Dominance: Video content remains a potent tool for driving engagement and expanding reach. Experiment with various video formats, such as live streams, more stories and on-location reels, tutorials, and behind-the-scenes footage, to captivate your audience’s attention and encourage interaction.

2. Interactive Content: Leverage interactive content formats like polls, quizzes, and interactive stories to foster meaningful engagement. These interactive elements not only encourage participation but also provide valuable insights into your audience’s preferences and interests.

3. Micro-Influencer Partnerships: Collaborate with micro-influencers within your niche to amplify your brand’s visibility and credibility. Micro-influencers often have highly engaged, niche-specific audiences, making them valuable partners for organic reach and authentic engagement. Look for the people you love that are highly visible, and who can compliment your brand. Connect with them and reach out for a collaboration.

4. Community Building: Focus on nurturing a strong sense of community around your brand by fostering conversations, celebrating user-generated content, and acknowledging loyal followers. Building a community-centric approach fosters brand loyalty and encourages organic advocacy from your audience.


Beating the algorithms on Instagram and Facebook

Getting more views on your posts involves understanding how these platforms prioritize content and then strategically creating and sharing content to align with those priorities. Here are some key strategies:

1. Understand the Algorithm Priorities
– Engagement: Both platforms prioritize posts with higher engagement. This includes likes, comments, shares, and saves.
– Relevance: Content that is relevant to your audience’s interests and behaviors is more likely to be shown.
– Timeliness: Newer posts are given priority. Posting when your audience is most active can help.
– Relationships: Posts from accounts that users frequently interact with are more likely to be shown.

2. Create High-Quality, Engaging Content
– Visual Appeal: Use high-quality images and videos. On Instagram, aesthetics matter a lot.
– Captions and Hashtags: Write compelling captions and use relevant hashtags to increase discoverability.
– Stories and Reels: Regularly post Stories and Reels to engage with your audience. These formats are heavily promoted by the algorithms.
– Interactive Elements: Use polls, questions, and other interactive features to encourage engagement.

3. Post Consistently
– Develop a consistent posting schedule. Regularly posting content keeps your audience engaged and signals to the algorithm that your account is active.

4. Engage with Your Audience
– Respond to Comments: Engaging with your audience in the comments section can boost your post’s visibility.
– DMs and Comments: Engage with other users’ content. The more you interact, the more likely your content will be prioritized.

5. Use Analytics to Your Advantage
– Insights and Analytics: Use the built-in analytics tools on Instagram and Facebook to understand what type of content works best and when your audience is most active.
– Adjust Strategies: Based on insights, continuously tweak your content strategy for better results.

6. Collaborate with Influencers and Brands
– Partnering with influencers or brands can expose your content to a larger audience, boosting engagement and visibility.

7. Utilize Paid Advertising
– Promoted Posts: Sometimes, a small budget for promoted posts can significantly increase your reach and engagement.
– Targeted Ads: Use Facebook and Instagram ads to target specific demographics and interests.

8. Create Shareable Content
– Posts that are shared by users reach a broader audience. Focus on content that resonates emotionally or provides value.

9. Optimize Your Profile
– Profile Picture and Bio: Ensure your profile picture is clear and your bio effectively communicates who you are and what you do.
– Story Highlights: Use story highlights to keep important content accessible beyond the 24-hour story window.

Example of a Social Media Strategy:

Weekly Schedule

– Monday: Post a motivational quote with a high-quality image. Use relevant hashtags.
– Tuesday: Share a behind-the-scenes video as a Reel. Encourage viewers to comment.
– Wednesday: Post an informative carousel about a trending topic in your industry.
– Thursday: Share a user-generated content (UGC) post and tag the user.
– Friday: Go live and interact with your audience directly.
– Saturday: Post a story with a poll or question to increase engagement.
– Sunday: Share a recap of the week’s content in Stories and highlight the best comments or DMs received.


Headlines and Captions Examples:

– Headline: “Unlock Your Social Media Potential: Tips to Beat the Algorithm!”
– Caption: “Ever wondered how to get more views on Instagram and Facebook? 🚀 It’s all about engagement, consistency, and creating content your audience loves. Swipe for tips on beating the algorithm! #SocialMediaTips #ContentStrategy”

By implementing these strategies, you can enhance your visibility and engagement on Instagram and Facebook, effectively working with the algorithms to get more views.

Moving Forward with Confidence

As we look to the future, it’s essential to approach social media with adaptability and innovation. By staying informed about the latest trends and algorithms, embracing new content formats, and fostering genuine connections with your audience, you can navigate the evolving landscape with confidence.

The competition for eyeballs out there is fierce, that’s why you need the right strategies and mindset in order for your business to thrive in the ever-changing world of social media.


Partner with Sandy Hibbard Creative for Expert Guidance

At Sandy Hibbard Creative, we specialize in crafting tailored marketing strategies to empower businesses in the digital realm. Our team remains at the forefront of algorithmic trends and consumer behaviors, ensuring your social media efforts yield tangible results. Contact us today to unlock the full potential of your social media strategy and propel your brand towards unprecedented growth.

With strategic guidance and creative prowess, your business can thrive in the digital age and forge lasting connections with your audience. Let’s embark on this journey together.

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