Marketing Tip: Key metrics you should always be tracking!
Marketing Tip: Key metrics you should always be tracking! It’s easy to get caught up in all the social hubbub and overlook or minimize the most important aspect of marketing, tracking! There are hundreds of factors that come into play when measuring the success of an online campaign or website. So if you start to feel a […]
Marketing Tip: Silence is Not Always Golden!
Marketing Tip: Silence is Not Always Golden! Golden Corral’s recent PR disaster is another reminder that you can’t hide in today’s tech savvy world. From YouTube to Facebook, Twitter to Reddit, your worst day can quickly turn into water cooler chatter to millions of users online. Whether an employee sheds some negative light on your […]
Marketing Tip: Create an Event – Give Back!
Marketing Tip: Create an Event – Give Back! Get in Front of Your Target Audience with an Event Whether you are a sponsor at a charity event, or you are launching your own event to promote your services or cause, event marketing will get you in front of your target audience. Imagine a room full […]
Marketing Tip: What’s Working? How to Measure Your Success
Marketing Tip: What’s Working? How to Measure Your Success Is your marketing working in your favor? No doubt if you are marketing your business, you have invested your time and energy into multiple vehicles to spread the word about your services. The $64K question is “what is working”? This is where testing and measuring and […]
Marketing Tip: What does social media mean to you?
Marketing Tip: What does social media mean to you? Social Media has taken on many forms over the last few years and will continue to do so. From Facebook to Twitter, Google+ to YouTube to Vine, WordPress to Pinterest to Instagram…the list goes on and on, we’re consuming social media in bucket loads. It’s changed the […]
Marketing Tip: Social Media is All About Connecting!
Marketing Tip: Social Media is All About Connecting! When you’re scheduling your daily posts via HootSuite or the social media dashboard of your choice don’t forget…it’s still all about connecting! Don’t get lost in the minutia of posting that you forget the most important aspect of social media, the people you’re speaking to! What will […]
Marketing Tip: Facebook Ad Targeting
Marketing Tip: Facebook Ad Targeting When setting up your Facebook ad campaign make sure your reach isn’t too large. Focus your targeting on the right demographics to see better results. If your target is too large you risk getting lost in the crowd. Think niche, geo target, and drill down to the demographics that represent […]
Marketing Tip: Don’t be afraid to toot your own horn!
Marketing Tip: Don’t be afraid to toot your own horn! I know it’s hard to talk about yourself, much less promote yourself! BUT in this world of social marketing, you must learn how to carry on a conversation, engage your clients and prospects with information that helps them know WHO you are and WHAT you […]
Marketing Tip: Make an impact with your personality
Marketing Tip: Make an impact with your personality It’s important to let your customers, clients, and the community see who you are as a person, beyond your brand. When I share photos of me on the jogging trail, pics of my “Friday-night-single-girl-grocery-cart”, or rant about a common problem I see in the world, my networks support […]
Marketing Tip: Double your pleasure – Double your fun?
Marketing Tip: Double your pleasure – Double your fun? So many people ask me when I am in coaching sessions “do I need another Facebook page just for my business?” My answer always is “no“. Today’s transparent digital marketing is all about authenticity – being real – being you. What I suggest is to start […]
Marketing Tip: Don’t Put All Your Marketing Eggs In One Basket
Marketing Tip: Don’t Put All Your Marketing Eggs In One Basket In executing a marketing plan, it is important to be as diverse as the market you serve. Do not put all your eggs in one basket! Spread your marketing message out over a number of marketing venues: social media, blogging, email, direct mail, sponsorships, […]
Marketing Tip: Marketing = Time + Imagination + Money
Marketing Tip: Marketing = Time + Imagination + Money Any marketing initiative must begin with a well thought out plan and assessment of your time, imagination and budget. #1: Be realistic about your time constraints and the amount of time you can commit to for carrying out the marketing plan. #2: Your marketing carries YOUR […]
