It’s easy to get caught up in all the social hubbub and overlook or minimize the most important aspect of marketing, tracking! There are hundreds of factors that come into play when measuring the success of an online campaign or website. So if you start to feel a bit overwhelmed focus on a few key metrics to get you started!
The Basics: page views, unique visitors, followers, fan counts, click-through rates, bounce rates, cart abandonment rates and load times.
Read the full article on Mashable.com.