Marketing Tip: Don’t be afraid to toot your own horn!
I know it’s hard to talk about yourself, much less promote yourself! BUT in this world of social marketing, you must learn how to carry on a conversation, engage your clients and prospects with information that helps them know WHO you are and WHAT you do. It’s impossible to do that without some blatant self-promotion! There is a difference in being “salesy” and promoting your business/service – a very fine line in fact. But my rule of thumb is to keep it real and in a conversational tone. Don’t be shy. Remember this: great marketing is the art of telling people about what you are doing and what your product will do for them.