How to Write Your Story – What Good is it if No One Knows it?!
No doubt you’ve heard me talk about this before. I say that it is the foundation of your marketing, that it IS your competitive advantage, and the one element that sets you apart from the competition – it’s YOUR compelling story. No one else has it, no one can touch it. You are unique […]
Unlock Your Potential this Year with a Solid Marketing Plan
Are you ready to unlock your potential? Now is the time to move your business to the next level by putting your marketing into gear. How can your business take off if you are not geared up and in “drive”? Now is the time to put social media, Instagram’s visual marketing, and a distinctive branded […]
If you could change one thing in your business this year, what would it be?
You have been given one magical wish . . . A mainstream blogger once asked the question of thousands of their readers, “If you could change one thing in the world, what would it be?”. Here are a few of the answers: If you could change one thing in the world today what would it […]
Some Holiday Love: Butternut Squash Apple Cider Soup
Butternut Squash Apple Cider Soup 3 Tbsp extra-virgin olive oil 1 onion, thinly sliced 4 cloves garlic, smashed 1 shallot, finely chopped 1 Tbsp fresh ginger, grated ! tsp ground cloves ! tsp allspice 6 oz leeks, finely chopped 6 oz carrots Classic de espices cachet (cachet: bay leaf, 5-7 whole peppercorns and fresh sprig […]
Photo Tips for Great Night Time Shots
You are most likely going to get out and about tomorrow night for trick-or-treating with your little ones, or to party with friends. There will be picture taking I assure you! So to make sure you get the best shots, follow these quick tips: PHOTO TIPS FOR GREAT NIGHTTIME SHOTS ON HALLOWEEN NIGHT: […]
Double your exposure with an Instagram Ad
Get double IMPACT when you combine Facebook ads with Instagram By connecting your Facebook page with Instagram, running an ad will double your exposure and increase engagement. Facebook is clearly the most popular and affordable ad platform today; its deep demographics allow you to laser-focus on your target audience. Now you can build […]
Tips for taking great photos for your Instagram feed
Tips for taking great photos for your Instagram feed A frequent question I get from my clients is “ I’m not a photographer, so how do I take good pictures for my Instagram?” Since visual marketing is about great VISUAL content, taking excellent photos is of vital importance. So I have put together a […]
INSTAGRAM MARKETING SERIES: Building a Dynamic Instagram Feed and Boosting your Social Influence
INSTAGRAM MARKETING SERIES: Building a Dynamic Instagram Feed and Boosting your Social Influence – PART 1 and 2 Instagram is the current leading choice for online marketers. With over 500 millions active on the app everyday it’s time to start directing your marketing thoughts toward this visual marketing network. In the INSTAGRAM MARKETING SERIES, I […]
Creating an Instagram Feed that will build your online influence
Get CREATIVE and build your online #INFLUENCE Building a strong and CREATIVE online presence on Instagram will empower your brand and increase your online INFLUENCE. Here are four easy steps that will get you REAL results and INCREASE sales for your business: 1 – Properly set up your account with a FABULOUS profile pic […]
How Important is Visual Marketing to Your Strategic Marketing Plan?
How Important is Visual Marketing to My Strategic Marketing Plan? If I were standing before you today teaching a class and asked you this question “how are you converting your Instagram and social media followers into real social leads?”, I would get a variety of answers. Some would respond with great success stories and others […]
Build Your Instagram Feed With These 4 Simple Tips
40 billion images, 4.2 billion likes and 400 million daily users mean that a lot of people are paying attention to Instagram! Being found and building a memorable brand on Instagram takes work but can happen if you follow these 4 tips… Build key partnerships Find the people who are reaching your audience and partner with […]
5 Simple Tips to Make Your Business More Personable
5 Ways to Immediately Make Your Business More Personable Connect with your audience with these simple tips. It isn’t easy to build brand loyalty. After all, you’re asking your customers to give their buying preference to an entity with which they have no inherent connection. However, brands that make an emotional connection with their customers […]