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Marketing Tip: A Picture Can Convey a Thousand Words

girl taking photo with polaroid

Marketing Tip: A Picture Can Convey a Thousand Words From Instagram to Pinterest we are obsessed with pictures. And now with the advancement of smartphone technology it’s easier than ever to capture your marketing right in the palm of your hand. Pinterest is a great platform to showcase different sides of your brand. With multiple […]

Marketing Tip: Niche, Niche, Niche = Customer Love!

Go beyond a Target Audience go NICHE

Marketing Tip: Niche, Niche, Niche = Customer Love! When you find AND connect with your niche you will develop raving fans and LOVING customer advocates If you are finding it difficult for people to respond to your generic offerings or messages, you would be smart to be carefully considering how to niche.  It’s not that hard, […]

Marketing Tip: Yes! Print is not dead!

old type print print is not dead

Marketing Tip: Yes! Print is not dead! “Print is dead, TV is dead….the Internet is dead!” We’ve all heard these absurd accusations yet all three mediums are still alive and well. Print may be taking a hit as most advertisers and marketers turn to digital avenues to reach their customers, but print is stepping back […]

Marketing Tip: Do something good…just because!

helping hands

 Marketing Tip: Do something good…just because! Putting good out in the world is just a no-brainer but have you ever thought about creating a marketing campaign around doing good? In today’s social climate people are paying attention to what companies are doing and how they are giving back. In fact the consumer will choose a […]

Marketing Tip: Key metrics you should always be tracking!

social tracking

Marketing Tip: Key metrics you should always be tracking! It’s easy to get caught up in all the social hubbub and overlook or minimize the most important aspect of marketing, tracking! There are hundreds of factors that come into play when measuring the success of an online campaign or website. So if you start to feel a […]

Marketing Tip: Silence is Not Always Golden!

dog trying to jump through tire PR Fail

Marketing Tip: Silence is Not Always Golden! Golden Corral’s recent PR disaster is another reminder that you can’t hide in today’s tech savvy world. From YouTube to Facebook, Twitter to Reddit, your worst day can quickly turn into water cooler chatter to millions of users online. Whether an employee sheds some negative light on your […]

Marketing Tip: Create an Event – Give Back!

Creating an Event for your Business at www.lyricmarketing.com

Marketing Tip: Create an Event – Give Back! Get in Front of Your Target Audience with an Event Whether you are a sponsor at a charity event, or you are launching your own event to promote your services or cause, event marketing will get you in front of your target audience.  Imagine a room full […]

Marketing Tip: What’s Working? How to Measure Your Success

dog holding measuring stick

Marketing Tip: What’s Working? How to Measure Your Success Is your marketing working in your favor?  No doubt if you are marketing your business, you have invested your time and energy into multiple vehicles to spread the word about your services.  The $64K question is “what is working”?  This is where testing and measuring and […]

Marketing Tip: What does social media mean to you?

girl holding up cue card

Marketing Tip: What does social media mean to you? Social Media has taken on many forms over the last few years and will continue to do so. From Facebook to Twitter, Google+ to YouTube to Vine, WordPress to Pinterest to Instagram…the list goes on and on, we’re consuming social media in bucket loads. It’s changed the […]