Celebrating Women’s Dreams and Achievements
Celebrating Women’s Dreams and Achievements on International Women’s Day Happy International Women’s Day! By Sandy Hibbard As we celebrate the achievements of women worldwide, I reflect on my own journey as a self-taught marketing executive and proud owner of Sandy Hibbard Creative. It’s been 24 remarkable years since I embarked on this entrepreneurial adventure, […]
Are You Crazy Enough to Keep Going?
Are You Crazy Enough to Keep Going? “Everyone is broken by life, and afterward, many are strong in the broken places.” ~ Earnest Hemingway We all work hard at what we do for a living. It can be daunting to keep up with all the requirements our businesses demand. In telling our stories and marketing […]
Marketing Tip: Need a sure delivery? Try the mail!
Marketing Tip: Need a sure delivery? Try the mail! Direct mail is alive and kicking! Despite a general attitude that using the US mail for marketing is from the dinosaur age, it is alive and well. And I agree. There is nothing like getting a well crafted direct mail piece in your mail box. Research […]
Marketing Tip: Don’t be afraid to toot your own horn!
Marketing Tip: Don’t be afraid to toot your own horn! I know it’s hard to talk about yourself, much less promote yourself! BUT in this world of social marketing, you must learn how to carry on a conversation, engage your clients and prospects with information that helps them know WHO you are and WHAT you […]
Marketing Tip: Don’t Put All Your Marketing Eggs In One Basket
Marketing Tip: Don’t Put All Your Marketing Eggs In One Basket In executing a marketing plan, it is important to be as diverse as the market you serve. Do not put all your eggs in one basket! Spread your marketing message out over a number of marketing venues: social media, blogging, email, direct mail, sponsorships, […]
