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It’s as old-school as it gets but direct mail is alive and works! When it is part of a diversified overall marketing plan, printed marketing that lands in the post is a proven method of extending your brand and creating awareness. But the key here is consistency (as in any marketing initiative).
Research shows that direct mail evokes a deeper emotional response in the brain because it is tangible. Another good reason for using direct mail in your marketing is that it is guaranteed to be delivered, and you own it. Electronic mail, social media and online ads are not always within your control and you don’t own the platforms so you are dependent on their rules and their technology.
Take a look at your overall marketing plan, does it include some form of direct mail? Maybe it is time to plan a campaign that is designed to provide information relevant to a targeted audience, something they can keep and value that extends from your brand story. And don’t forget a follow-up handwritten letter to your client or prospect, that counts as direct mail too!
There are endless ideas on ways to use direct mail. I recommend you get your list together, and make a plan that includes mailing to that list, emailing to that list, and direct contact such as a text or a phone call. Get out of the box on this and have fun with it!