A Woman-Owned Business Since 2000

Marketing Tip: Build a database of customers

building a database of your customers at lyric's marketing tips lyricmarketing.com

Marketing Gold: How to Build and Maintain a Customer Database for Business Growth Is Your Database a Coal Mine or a Gold Mine? In the world of marketing, your database isn’t just a collection of names and emails—it’s your gold mine. A well-maintained, dynamic customer database is one of the most valuable assets your business […]

Top 10 Creative Marketing Trends for Small Businesses

female creative marketing professional

Top 10 Creative Marketing Trends for Small Businesses And WHY You Must Dominate Them By Sandy Hibbard   The cornerstone of success in any small business is a robust brand strategy supported by creative marketing solutions. However, many business owners are not inherently marketing experts. In the past, the lack of accessible tools meant that […]

The Changing Real Estate Landscape

episode 54 of the INSIDERS

Navigating the Changing Real Estate Landscape: Key Insights from Industry Experts In the 54th episode of The INSIDERS on Real Estate and Marketing, we had the pleasure of hosting Melissa Hailey, a Real Estate Broker, Trainer, Coach, Leader, and Speaker. This episode focused on the recent changes in the real estate industry and how professionals […]

The Power of Content Marketing and Amplification

your brands reach through content marketing

At Sandy Hibbard Creative, I specialize in creating/transforming your content into a powerful tool that captivates, builds trust, and drives conversions. Let me share some insights into the most needed marketing services today and how my approach can amplify your content’s impact.

12 Strategies to Elevate Your Marketing Game

creative work group working on marketing strategies

New Year Reality Check: Is Your Marketing Plan Working? 12 Smart Strategies to Elevate Your Business in 2025 by Sandy Hibbard January is in the rearview mirror, and February is quickly slipping away. The New Year’s resolutions have either taken root or fallen flat, and now it’s time for a reality check: How is your […]

Gen Z: Want A Real Estate Career? Here’s what you need.

young gen z female starting in the real estate business

Gen Z: Want A Real Estate Career? Here’s what you need. By Sandy Hibbard GEN Z BECOMING A REAL ESTATE AGENT Guide   Gen Z Starting a Real Estate Business? Here’s Your Blueprint for Success   So, you’re diving into the world of real estate in your early twenties—exciting times ahead! But where do you […]

Mastering the Art of Referral Marketing

the art of a good business referral

In the dynamic landscape of modern business, where digital channels dominate and consumer behavior continually evolves, one timeless truth remains: referrals are gold.

Celebrating Women’s Dreams and Achievements

sandy hibbard owner of sandy hibbard creative

Celebrating Women’s Dreams and Achievements on International Women’s Day  Happy International Women’s Day! By Sandy Hibbard   As we celebrate the achievements of women worldwide, I reflect on my own journey as a self-taught marketing executive and proud owner of Sandy Hibbard Creative. It’s been 24 remarkable years since I embarked on this entrepreneurial adventure, […]

INSIDERS Ep 49: Looking at Today’s Financing Environment

Sandy Hibbard and Marc Miller of the INSIDERS with michael addison

INSIDERS Ep 49: 2024 Financing Environment

We’re thrilled to welcome Mr. Michael Addison from the First United Mortgage Group as our guest on Episode 49 of INSIDERS! Michael is mortgage professional with nearly 3-Decades of experience in the Dallas/Ft. Worth market helping more than 10,000 families fund more than $5 Billion in home financing needs.

Overcoming the Challenges of this Modern Marketing Landscape

marketing challenges

Overcoming the Challenges of this Modern Marketing Landscape Insights into the Evolving Marketing Environment and Strategies for Success By Sandy Hibbard – Download printable PDF of the article   What you will learn: I. Introduction to the Current Marketing Environment and it’s Challenges    A. Overview of digital transformation and its impact on marketing    […]

Why Blog? The Benefits of Blogging for Business and Marketing

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People ask me often if they really need a blog, if it is a necessary part of running their business. This question is most often asked by small business owners and my real estate clients who simply don’t have the time or skills to regularly create compelling content.  Coming up with what to write is equally […]