Marketing Tip:  Build a database of customers

Is your database a coal mine or a GOLD MINE?

A great marketing plan begins with a current and dynamic database. Don’t be scared off by all the complicated database programs. Keep it simple, make a gold mine out of your contacts! All you need is a master spreadsheet file (Excel, Numbers, etc.) where you can input the information on your clients, your prospects, target customers and friends.

If you want something with more bells and whistles, then you can build databases using your email clients like MailChimp or Hubspot, SalesForce, and many more. Whatever you choose, just make sure you understand it and have the time to keep it up. This is the biggest pitfall for many, they get in over their heads in a software program so they never use it!

Be sure to segment your contacts into the appropriate categories. Include first and last name, address, email, phone, etc., and make sure that each is in its own column or category. Get into a good habit of putting all the people you meet and work with into this database, updating it on a regular basis. With this tool you can sort and select, copy and paste, upload into social media and email programs, and keep updated in order to maintain a thriving database. Your database is your GOLD, lose everything else but if you have a current database you are back in business!