Marketing Tip: Facebook Ad Targeting
Marketing Tip: Facebook Ad Targeting When setting up your Facebook ad campaign make sure your reach isn’t too large. Focus your targeting on the right demographics to see better results. If your target is too large you risk getting lost in the crowd. Think niche, geo target, and drill down to the demographics that represent […]
Marketing Tip: Don’t be afraid to toot your own horn!
Marketing Tip: Don’t be afraid to toot your own horn! I know it’s hard to talk about yourself, much less promote yourself! BUT in this world of social marketing, you must learn how to carry on a conversation, engage your clients and prospects with information that helps them know WHO you are and WHAT you […]
Marketing Tip: Make an impact with your personality
Marketing Tip: Make an impact with your personality It’s important to let your customers, clients, and the community see who you are as a person, beyond your brand. When I share photos of me on the jogging trail, pics of my “Friday-night-single-girl-grocery-cart”, or rant about a common problem I see in the world, my networks support […]
Marketing Tip: Double your pleasure – Double your fun?
Marketing Tip: Double your pleasure – Double your fun? So many people ask me when I am in coaching sessions “do I need another Facebook page just for my business?” My answer always is “no“. Today’s transparent digital marketing is all about authenticity – being real – being you. What I suggest is to start […]
Marketing Tip: Don’t Put All Your Marketing Eggs In One Basket
Marketing Tip: Don’t Put All Your Marketing Eggs In One Basket In executing a marketing plan, it is important to be as diverse as the market you serve. Do not put all your eggs in one basket! Spread your marketing message out over a number of marketing venues: social media, blogging, email, direct mail, sponsorships, […]
Marketing Tip: Marketing = Time + Imagination + Money
Marketing Tip: Marketing = Time + Imagination + Money Any marketing initiative must begin with a well thought out plan and assessment of your time, imagination and budget. #1: Be realistic about your time constraints and the amount of time you can commit to for carrying out the marketing plan. #2: Your marketing carries YOUR […]