A Woman-Owned Business Since 2000

Killer Marketing Tip #47: Start An 8-Touch Mail Campaign

pink mailbox

Killer Marketing Tip #47: Start An 8-Touch Mail Campaign The reason I am sharing this week about a print mail campaign is because it is a marketing initiative that hardly no one is doing and doing right. Consistency is the key of course, and the brand message that is dripped out over time will get […]

INSIDERS Ep 24 – Developing Your Personal Brand in 2022

insiders ep 24 with marc miller and michelle beatty and sandy hibbard

INSIDERS Ep 24 – Developing Your Personal Brand in 2022 On this episode of the INSIDERS on Real Estate & Marketing, Sandy and Marc welcome their guest, Michelle Beatty of Secured Title of Texas to discuss building and growing your business in 2022 with innovative new marketing tools, a well-connected team, and a solid a […]

Killer Marketing Tip #46: Update Your Print Collateral

print collateral

Killer Marketing Tip #46: Update Your Print Collateral Even in this era of technology print is not dead. There are still situations and clients that call for printed materials, and when it does make sure you have professionally designed and fabulously printed materials that will leave an impression. “Print is dead, TV is dead….the Internet […]

Killer Marketing Tip 45: Be Ready to Pivot this Year!

arrows to pivot your marketing

Killer Marketing Tip 45: Be Ready to Pivot this Year! You must be ready and able to pivot to meet the changing needs of the current business climate. Any marketing initiative must begin with a well thought out plan and a proper assessment of your time, imagination and budget. Make sure you develop your marketing plan […]

Killer Marketing Tip 44: Create a Facebook Ad Campaign

sandy hibbard

Killer Marketing Tip 44: Create a Facebook Ad Campaign It’s frustrating when you have a large following on your Facebook Business Page but they aren’t seeing your posts. That’s because organic impressions are harnessed by Facebook’s algorithms. The best way to work around this and get more traction on your posted content is by boosting […]

Killer Marketing Tip 43: Include a Sign-up form on your website

SHC Sign UP Form

Killer Marketing Tip 43: Include a Sign-up form on your website This is an easy and free way to help you build up a database of potential clients and partners. Even if you don’t yet have a concrete email marketing strategy in place, it doesn’t hurt to ask for emails and start building your list […]

Killer Marketing Tip 42: Create a Branded Video Channel

create a branded youtube channel

Killer Marketing Tip 42: Create a Branded Video Channel Create a new video channel! A branded YouTube channel with your business videos will help to establish a deeper brand awareness and educate and inform your audience. Creating a library of video content will allow you to share them out across all your marketing channels. You […]

INSIDERS Ep 23 – Building and Growing Your Business in 2022

the insiders on real estate and marketing

INSIDERS Ep 23 – Building and Growing Your Business in 2022 –Sandy and Marc welcome their guest Mike Brodie, Broker/Owner of Keller Williams Realty Plano & KW Investor, to discuss business strategies for the coming year. From overcoming market pitfalls to embracing your vision for your career, the INSIDERS will dig deep into trends and […]

Killer Marketing Tip #41: Get Out of the Box and Book a Speaking Gig

microphone on stage looking out over audience

Killer Marketing Tip #41: Get Out of the Box and Book a Speaking Gig As we ready ourselves and our businesses for a new year we have to take a good look at what we did this year… Did you do the things you had planned?  Did you take your business to the new level as […]

Killer Marketing Tip #38: Building Community Events

build community events

Killer Marketing Tip #38: Building Community Events Hosting, promoting, and sponsoring events in your local area is a way to show your farm area that you support your community. Paper shredding, garage sales for charity, road side cleanup, dog parades and holiday festivities, are all ways you can get involved with your target audience on […]

Killer Marketing Tip #37: Send the Gift of Coffee

give the gift of coffee

Killer Marketing Tip #37: Send the Gift of Coffee For those clients and prospects that love coffee, anytime is a good time for a coffee gift – Thanksgiving, Christmas, the New Year, Valentine’s Day, whenever! So make your list and send out Starbucks cards. You can do it online or buy cards and use them […]

Killer Marketing Tip #40: Make an Impression With a Pop-By!

small gifts in black with gold bows and ribbons

Killer Marketing Tip #40: Make an Impression With a Pop-By! This is the time of the year to do something crazy fun!  POP-BY and see a client or prospect face to face! There are plenty of opportunities to make an impression with a pop-by and work your database face to face.  A pop-by in and of […]