Putting good out in the world is a no-brainer, but have you ever thought about creating a marketing campaign around DOING good? In today’s marketing environment, people are craving an authentic and personal story about giving – in fact, the consumer will choose a product or service because of it!
Add an element into your marketing that gives back to the community: support a charity, sponsor a community program, host an event. Become the face and heart of your local area and build the love! Share information to your list and social channels about what you are doing. Whatever your charity is, be committed and involved and let your audience know how you are supporting it and giving back to the community. This shows the heart of your brand and the authentic/human side of your business.
When I was out shopping in Manhattan one weekend, I ran into a beautiful window display that perfectly portrays this tip. Joan Hornig and Bergdorf Goodman had teamed up over the holidays to make philanthropy beautiful by donating 100% of the profits from the jewelry line to the charity of the customer’s choice. “It only takes one person to change the world!”
What can YOU do to make an impact? Carve out some time to do your research and make a decision on what charity, cause or program you want to support, then commit to it and make it happen!