Hello Big Tex!
Throw out the rules, all is fair-game when building your brand!
Yep, it’s time here in Texas for the state fair, THE best state fair in the nation. There are so many elements of the Texas State Fair that remind me of what good marketing ought to measure up to. Let’s take a look …
Fair Park is the bomb! Built around historical buildings that date back to the early 1930’s, the parks layout is beautiful. There are waterways and architectural elements that give it an air of nostalgia. All too good for a state fair. It’s super clean, and you can hang out, listen to music, visit museums, exhibits, watch the water works or play the midway. There is something for everyone!
The corn dogs! Fletcher’s corn dogs bring people in from across the State. There is nothing like sinking your teeth into a piping hot, crunchy bite. And when it’s loaded with mustard – it’s heaven. I’ve never had better, definitely worth the wait in line.
Big Tex! Big Tex fascinated me when I was a kid. When I would visit the fair, I would bee-line it to see this large talking sculpture. His voice, canned and simple, reminded me of an old western cowboy. As an adult, Big Tex not only reminds me of my youth, but also of the grandiose themes you see throughout Texas. It may be cheesy, but it’s definitely memorable.