Wondering How to Get More Engagement on Instagram?
Instagram remains a powerhouse for online brand marketing, allowing you to grow a loyal following and build a community that supports your business. With over 2.35 billion monthly active users as of 2024, Instagram is constantly evolving, making it crucial to stay ahead of trends.
Let’s explore 8 steps to increase engagement on your Instagram posts:
1. Create Relevant Content – A good Instagram account lives on great content!
Great content is key! The 2024 Instagram algorithm heavily favors content that resonates with your audience. To stay relevant, regularly monitor trends in your niche, engage with your followers’ comments, and tailor content to what your audience enjoys most. Also, keep in mind that interactive content like quizzes and polls performs well in 2024.
2. Take Advantage of Instagram Stickers
Stickers are still essential for engagement, but interactive video stickers are now trending in 2024. Instagram has expanded its sticker options to include more dynamic features, like new GIF integrations and enhanced question stickers that can now accommodate more responses.
3. Create Savable Graphics and Memes
The rise of carousel memes is making waves in 2024. These multi-slide memes increase engagement as users swipe through, and they can be a creative way to share valuable information or just add some humor to your feed. Keep it relatable and true to your audience’s interests.
“If you engage with your followers they will reciprocate and this is how you increase your engagement on your Instagram account! ENGAGEMENT = ENGAGEMENT.”
4. Share Valuable Information in Carousel Posts
Carousel posts continue to thrive. In 2024, these are being used increasingly for educational content, infographics, and even micro-learning posts, making them highly shareable. Don’t forget to design each slide for optimal visual appeal and focus on clear, concise messaging.
5. Post Consistently
Consistency remains crucial. While daily posting is still recommended, new data suggests that posting at peak times is more important than ever. In 2024, optimal posting times vary by industry, but early mornings (7-9 AM) and evenings (5-7 PM) generally perform well.
6. Use Reels and Stories for Better Engagement
“Instagram Reels have the advantage of being featured more often on the explore page, which can offer more exposure for your brand. And with it the chances of becoming viral through a good piece of content.”
Instagram’s focus on video content has only intensified. Reels have become the platform’s primary tool for discoverability in 2024. Integrating Reels into your strategy will maximize your reach, and short, engaging videos are now outperforming longer content. Remember, even brief 5-10 second Reels can go viral.
7. Use Relevant Hashtags – “Without a doubt, hashtags should be part of your strategy.”
Hashtags are still relevant, but niche and community-specific hashtags are gaining momentum in 2024. Rather than using 30 generic hashtags, opt for a few carefully chosen ones that align with niche interests. This precision will drive more targeted engagement and help you connect with micro-communities.
8. Get Personal With Your Content
Authenticity is key. In 2024, Instagram users crave transparency and connection. Sharing real-life stories, struggles, and behind-the-scenes moments allows followers to connect with you on a personal level. Raw, unfiltered content is increasingly popular, especially through Stories and Reels.
