The hottest network going right now is Instagram. You probably know that, yet you’re hesitant to jump into the photo-marketing realm, I can’t blame you, it can be intimidating. But the good news is, you don’t have to be a prolific photographer to have a great Instagram feed that attracts people and increases awareness of your brand. You just have to keep a few key things in mind. Instagram is not like Facebook or Twitter. It is not like Pinterest, it has it’s own unique type of follower and it’s own unique platform – so it demands it’s own set of rules.
In running Instagram campaigns for my clients, I have learned through trial and error and testing what works… and what doesn’t. Here are my TOP 3 things you need to consider when building out your Instagram strategy, there are more, but if you start with these three first, I believe you will see growth and success in your marketing effort:
In this example for my client who is an Italian hat maker, I captured an impromptu photo while out shopping (with permission of course). The photo tells a story and is fun and certainly represents the mood of the brand. Hashtags used? #italianhats #shoppingNYC #nycstyle #boyshats #passagrillihats #goorinbrothers… etc.
There is much more to consider when planning an Instagram campaign, so we will save that for later posts. This will give you a good start.
LUNCH AND LEARN ABOUT INSTAGRAM MARKETING
If you are in the real estate business in Dallas, Texas, I will be presenting a Lunch & Learn on how to use Instagram in the Real Estate industry. Download the flyer for class details here.
Instagram Lunch & Learn:
When: Tuesday, August 22, 2017
11:00am to 1:00pm
Where: Capital Title – Willow Bend Office
5025 W. Park Blvd. #100
Plano, TX 75093
Who: Realtors, Mortgage professionals, Real Estate industry professionals
Cost: FREE – Lunch will be served.
RSVP: stephanie@CTOT.com
Sponsored by MovementMortgage/Karl Kuhn and Capital Title of Texas.