Killer Marketing Tip 43: Include a Sign-up form on your website
This is an easy and free way to help you build up a database of potential clients and partners. Even if you don’t yet have a concrete email marketing strategy in place, it doesn’t hurt to ask for emails and start building your list in the mean time. Ideally, you can give your clients a compelling reason to sign-up, such as access to exclusive content or deals. For a quick and easy sign-up form integration, I suggest you start with MailChimp and get started on that email campaign!