Marketing Tip: Video! The Fastest-growing Digital Content Category

It’s no secret video is becoming a bigger and bigger part of companies’ inbound marketing strategies. This year alone, we’ve seen Twitter launch video autoplay in our feeds, Facebook give advertisers the option to buy video ads, and the rise of live streaming video.

Nowadays, the play button is becoming “the most compelling call-to-action on the web,” to borrow the words from business leader Andrew Angus. In fact, research has found that using the word “video” in an email subject line boosts open rates by a whopping 19%.

For more fascinating statistics on the state of video marketing and how it affects brand awareness, lead generation, and online engagement, take a look at the infographic below from HighQ. (And if you’re looking for video marketing ideas for any level of video expertise, check out this blog post.)