Any marketing initiative must begin with a well thought out plan and assessment of your time, imagination and budget.

#1: Be realistic about your time constraints and the amount of time you can commit to for carrying out the marketing plan.

#2: Your marketing carries YOUR message, you are only limited by your imagination and the ideas and information you are able to produce.

#3: Money is a key factor, how much can you spend? Do you need to hire someone to help you? How much are you willing to invest in your future?