I Choose You! How to Create Content that Attracts Customers

In this content-centric world, your business’s success hinges not only on how you market the services you offer but also on the story you tell. It’s about connecting with your audience, explaining your offerings, and compelling people to delve deeper into what your business truly stands for. In this blog post, we’ll explore how to write content that not only narrates your story but also entices your audience to know more about what your business has to offer.

I Choose YOU!

The mantra “I choose YOU!” is more than just a catchy phrase – it’s a call to action. While it might seem like a “no duh” moment, many people in your network might not fully comprehend the breadth of what your business brings to the table. The key is effective communication, ensuring that your unique value proposition stands out through the content you are creating.

Identify Your Areas of Expertise:

To craft compelling content, start by identifying the five areas in which you excel and specialize in. Let’s take a marketing professional as an example: Whether it’s graphic design, content creation, social media management, email campaigns, or ad copy, pinpoint the core strengths that define your business.

Choose Three Topics for Each Area:

Once you’ve identified your areas of expertise, delve deeper by selecting three topics for each. For instance, if content creation is one of your strengths, your topics could revolve around storytelling techniques, headline creation, and the art of crafting compelling calls to action.

Write Short Posts for Social Media Engagement:

Bring your expertise to life through short, engaging social media posts. Each post should focus on one of your chosen topics, providing valuable information that answers questions and educates your clients and target customers. Make your content not just informative but conversational, sparking engagement and curiosity. Use all the tools that are available to create your content for social – video, graphics, reels, stories and articles you write about your industry.

Becoming the Knowledge Expert:

In the crowded landscape of social media, positioning yourself as the knowledge expert in your field is key. Your social media and blog posts serve as the foundation that establishes you as an authority. When people need your services, you want to be the first name that comes to mind. Building a library of content that educates and informs is vital when people go online to learn more about you.

In conclusion, the art of crafting compelling content goes beyond just showcasing your services. It’s about telling your story in a way that captivates and compels your audience. By identifying your expertise, selecting relevant topics, and creating engaging social media posts, you can position yourself as the go-to expert in your field. So, let your content be the guiding light that encourages your audience to choose YOU over the competition – because in the realm of business, the storyteller always wins!

A Call For Help!

I know that making the right decisions with your marketing budget is crucial to your brand’s success. With my 25+ years of industry experience in marketing and creative design I can help you build and implement a diverse marketing plan for your business for a fraction of the cost of hiring a full time Marketing Department. Sandy Hibbard Creative can run your campaigns and create your key content along side your social media posts and help you build traction in your overall marketing. Remember, people do not know about you and your services unless you tell them!