Don’t Send Your Marketing Down a One-Way Street
I had an interesting conversation with a marketing executive of a major national chain that I sat next to on a plane last week. As our conversation developed it immediately went to content marketing then to the need for diversity in marketing. Do you realize that even though you have a large following – or […]
Marketing Tip: Don’t Put All Your Marketing Eggs In One Basket
Marketing Tip: Don’t Put All Your Marketing Eggs In One Basket In executing a marketing plan, it is important to be as diverse as the market you serve. Do not put all your eggs in one basket! Spread your marketing message out over a number of marketing venues: social media, blogging, email, direct mail, sponsorships, […]
