All is Fair-Game When Creating Your Brand
Hello Big Tex! Throw out the rules, all is fair-game when building your brand! Sandy Hibbard Yep, it’s time here in Texas for the state fair, THE best state fair in the nation. There are so many elements of the Texas State Fair that remind me of what good marketing ought to measure up […]
I might be the creative designer you’ve been looking for
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How to Write Your Story – What Good is it if No One Knows it?!
No doubt you’ve heard me talk about this before. I say that it is the foundation of your marketing, that it IS your competitive advantage, and the one element that sets you apart from the competition – it’s YOUR compelling story. No one else has it, no one can touch it. You are unique […]
If you could change one thing in your business this year, what would it be?
You have been given one magical wish . . . A mainstream blogger once asked the question of thousands of their readers, “If you could change one thing in the world, what would it be?”. Here are a few of the answers: If you could change one thing in the world today what would it […]
CREATING A BRANDED LOOK ON YOUR INSTAGRAM FEED
CREATING A BRANDED LOOK ON YOUR INSTAGRAM FEED The most successful Instagram accounts have a clearly defined aesthetic that applies to every photograph they share. If you use your Instagram feed as a purely personal account, you might not want to curate it at all; if you are using it for business, Instagram is a […]
A Few Words About Your Branding
What is “Branding” anyway? Definition: The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? Simply put, your brand is your promise to your customer. It […]
11 Tips for Developing a Brand Logo
“The easiest way to recognize a company and distinguish it from others is by its logo.” Every business needs the glam and the glitz and sexiness of color and design spun into a memorable and catchy logo/brand for marketing. I call this make-up for your company! There are some companies by virtue of their enormous list or […]
