3 Simple Ways to Calm Fear in Your Clients and Prospects
3 Simple Ways to Calm Fear in Your Market There are a lot of questions on everyone’s minds right now. That feeling of uncertainty over our health and businesses may be driving anxiety through the roof – for you and your clients. But even if you can’t go about your business as usual, there’s still […]
What Cocktails Can Teach Us About Marketing
I think it’s fair to say that for some it is hard to get back into the swing of working and marketing when holiday fun is knocking on our doors! I had this crazy idea to juxtapose a couple of ideas to drive home another great marketing idea. Making and indulging in a great cocktail, […]
Here’s how to market your small business, rise above the noise, and stay real!
As a small business owner for going on 19 years, I understand that for a budget constrained small business, marketing your products and services effectively can be a challenge. From social media campaigns to email marketing, direct mail, networking, branding, and strategy, it’s quite demanding for many small business owners to excel at marketing while also focusing on growing their business!
How to Write Your Story – What Good is it if No One Knows it?!
No doubt you’ve heard me talk about this before. I say that it is the foundation of your marketing, that it IS your competitive advantage, and the one element that sets you apart from the competition – it’s YOUR compelling story. No one else has it, no one can touch it. You are unique […]
Choose Your Weapons: 10-Key Areas of Focus in Your Online Marketing
10 key areas you need to focus on in your online marketing…. get ready, get set, choose your weapons! The first five of the 10 key areas of focus for successful marketing are my favorite marketing methods. Yes, there are more, many more, but these five are practical, proven, and available methods that can […]
[Marketing Tip] Is Mastery of your Skill More Important than Marketing?
Is Marketing Really Better than Mastery? I am going to go out on a limb here and answer a hearty YES! Your marketing is more important than the mastery of your skills and the sum of your expertise. All the credentials you add beside your name, your education and experience means nothing if no one […]
Growing Your business? Don’t Forget These 5 Things
Growing Your business? Don’t Forget These 5 Things Take time to build relationships. One of the biggest mistakes entrepreneurs make is failing to build relationships with customers. The first thing you are selling is yourself. If they don’t like you, the sale is not going to happen. Stay on the radar. Once you’ve established rapport with customers, find ways […]
