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How Important is Visual Marketing to Your Strategic Marketing Plan?

Photo of a woman using smart phone

How Important is Visual Marketing to My Strategic Marketing Plan?​ If I were standing before you today teaching a class and asked you this question “how are you converting your Instagram and social media followers into real social leads?”, I would get a variety of answers. Some would respond with great success stories and others […]

Build Your Instagram Feed With These 4 Simple Tips

    40 billion images, 4.2 billion likes and 400 million daily users mean that a lot of people are paying attention to Instagram! Being found and building a memorable brand on Instagram takes work but can happen if you follow these 4 tips… Build key partnerships Find the people who are reaching your audience and partner with […]

Never Underestimate the Power of the Human Face

Never underestimate the power of the human face . . . I’m sending this with a little wink to the ladies, but I certainly don’t want to leave anybody out, so, gentlemen, be encouraged and inspired…the power of a deliberate stare and impeccable grooming goes a long way! As always, great photography, especially black-and-white photography, […]

CREATING A BRANDED LOOK ON YOUR INSTAGRAM FEED

CREATING A BRANDED LOOK ON YOUR INSTAGRAM FEED The most successful Instagram accounts have a clearly defined aesthetic that applies to every photograph they share. If you use your Instagram feed as a purely personal account, you might not want to curate it at all; if you are using it for business, Instagram is a […]

3 Most Important Things in an Instagram Campaign

The hottest network going right now is Instagram.  You probably know that, yet you’re hesitant to jump into the photo-marketing realm, I can’t blame you, it can be intimidating. But the good news is, you don’t have to be a prolific photographer to have a great Instagram feed that attracts people and increases awareness of […]