A performer tells their story through their song or act, but to get people to listen [just like you], they have to market their product. They have to tell their story beyond the bounds of the art they have created. They have to get skin in the game, put themselves out there and be relentless in what works!
Where will your marketing efforts be when Facebook isn't "it" anymore? Will you move to another platform, will you be established in another form of digital marketing and ready to roll? If you are smart, you will prepare your business by using and testing other forms of online/social marketing - Instagram, email, LinkedIn, Twitter, etc.
Creating compelling content is very time consuming , and face it, running your business is taking most of your time, and so it should be. No one can represent and build your business like you! However, marketing still presents a problem when it comes to finding time and having the energy and imagination to do it. That being said, you can strategically plan your content to get the most from it by repurposing it across multiple platforms. I want to share some of those ideas with you.
Just as we get bored with complaining about the younger generation, here comes a new one to stress over. The generation of young people now entering college and the workforce are not just Millennials on steroids. They are another new and distinct group with a unique way of thinking, problem-solving and communicating.
Even though I know that I can rock your marketing - social, digital, or in print - I am only your second best choice. So who is the first choice? Who is the best candidate to map out and execute your marketing? Are you following me yet? YOU are!
“In this day of social media gurus, SEO specialists and content queens, you are better off to take an approach toward overall strategy that will lead to great design before you jump into one specialization for a client.”
As a small business owner for going on 19 years, I understand that for a budget constrained small business, marketing your products and services effectively can be a challenge. From social media campaigns to email marketing, direct mail, networking, branding, and strategy, it’s quite demanding for many small business owners to excel at marketing while also focusing on growing their business!
With the new year comes a bunch of new trends in digital marketing. But they don’t happen overnight; it can take years for a tool or method to be adopted en masse. When a new trend starts to seriously spread, it can impact the work digital marketers and advertisers do every day...