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Is it time that you bail on Facebook and move over to Instagram?

There’s a buzz going on about Facebook vs Instagram. Do you focus on one or the other? Do you bail on Facebook and move over to Instagram? My simple answer: NO. Keep them both. Stay diversified in your social media so you can be found everywhere; and be consistent (marketing over mastery). Instagram and Facebook […]

[Marketing Tip] What is the 80-20 Rule in Social Media?

“Social media is like a networking group online and your involvement is much like attending a cocktail party. You want to engage others and create conversation, share fun stories and information, and sometimes talk seriously and promote yourself.“   [Marketing Tip] What is the 80-20 Rule in Social Media? Engaging your social media audience can […]

Marketing Tip: Social Media is All About Connecting!

Marketing Tip: Social Media is All About Connecting! When you’re scheduling your daily posts via HootSuite or the social media dashboard of your choice don’t forget…it’s still all about connecting! Don’t get lost in the minutia of posting that you forget the most important aspect of social media, the people you’re speaking to!  What will […]