Mapping Your Brand Strategy – Coaching with Sandy Hibbard
Fine tuning your message and creating your story, developing your brand and strategically exposing it to your target audience, are marketing challenges that are better tackled with the help of a marketing professional. CEO and creative director Sandy Hibbard brings her 20+ years of marketing, branding, PR, and advertising experience to her coaching clients to […]
Don’t Let the Lack of Creativity Muzzle Your Marketing Message
I love this photograph by Getty Images, and guess what? I would NOT have seen it had they not been on Instagram. In marketing you have to market! The best collateral, the most dynamic website and content will not attract your prospects unless you are using them to creatively tell your story. You have to […]
A Few Words About Your Branding
What is “Branding” anyway? Definition: The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? Simply put, your brand is your promise to your customer. It […]
