When you’re scheduling your daily posts via HootSuite or the social media dashboard of your choice don’t forget…it’s still all about connecting! Don’t get lost in the minutia of posting that you forget the most important aspect of social media, the people you’re speaking to! What will interest them? How can you connect with them emotionally. What information do they need? Ask yourself these questions in writing your schedule and stay focused on WHAT your target audience wants and needs from you.