by Sandy Hibbard/CEO and Creative Director for Sandy Hibbard Creative.
[Article updated February 24, 2021.]
Seasonal marketing is something fun to incorporate into your marketing that gives a grass-roots and very personal vibe to your efforts. There are opportunities at the launch of spring when we begin to see new life, the end of summer when temps start to cool, the start of school when the Autumn season arrives (my favorite time of year), and of course, the holiday season that brings festivities of Halloween, Thanksgiving, Christmas, Hanukkah, and Kwanzaa. Then there is the New Year when we small business owners focus on putting together new strategies that will push our businesses forward, lift us out of the doldrums, and attempt to correct the financial struggles we have encountered through the year.
It is time to think out of the box on some fun marketing (think like there is no box!). The changing of the season brings about more opportunities for you to reach out to your clients, so take advantage of it, it is never the time to slack up on your marketing…. here are some ideas to inspire you for seasonal marketing:
First and foremost, create your content to be relevant to the upcoming months – think about themes:
Weave your stories and present your services in a context that people will pay attention to and relate to throughout the year. And of course, make it FUN!
The opportunities are endless! Now is the time to get your numbers up – let these Seasonal Marketing Ideas help to push you closer to your business goals and gain more followers and loyal customers this year!