It’s official, summer is here, at least for those of us here in Texas. School is out, the temperatures are rising, Memorial day is over, pools are open, and it seems like everyone is dealing with their wonder lust. If you want your marketing to get through all the noise this season, you need to add a new sizzle to it - a personal sizzle!
Sometimes it's tough to work when things are going on in the world, when you're feeling down or when you're feeling burnt out. News of the war, COVID, troubles in your family, personal illness, challenges on the job - when left to simmer can shut you down and make it difficult to function on the job or in the home.
If you are building a luxury brand in real estate or any type of business, social media is top of the list for building out your brand. Here are my thoughts on WHY social media is so important for luxury brands.