Just as we get bored with complaining about the younger generation, here comes a new one to stress over. The generation of young people now entering college and the workforce are not just Millennials on steroids. They are another new and distinct group with a unique way of thinking, problem-solving and communicating.
Even though I know that I can rock your marketing - social, digital, or in print - I am only your second best choice. So who is the first choice? Who is the best candidate to map out and execute your marketing? Are you following me yet? YOU are!
“In this day of social media gurus, SEO specialists and content queens, you are better off to take an approach toward overall strategy that will lead to great design before you jump into one specialization for a client.”
As a small business owner for going on 19 years, I understand that for a budget constrained small business, marketing your products and services effectively can be a challenge. From social media campaigns to email marketing, direct mail, networking, branding, and strategy, it’s quite demanding for many small business owners to excel at marketing while also focusing on growing their business!
With the new year comes a bunch of new trends in digital marketing. But they don’t happen overnight; it can take years for a tool or method to be adopted en masse. When a new trend starts to seriously spread, it can impact the work digital marketers and advertisers do every day...
I always have trouble separating marketing and sales. I always have trouble mixing marketing and sales! What I mean is that great marketing should lead to sales, but you have to ask for the business, right?