How to Build a Business in the Luxury Real Estate Market

Want to break into the luxury real estate market? It starts with positioning, not price point. In this guide, Sandy Hibbard shares how Realtors can elevate their brand, adopt luxury-adjacent habits, refine their social media presence, and attract high-end clients with clarity and confidence in 2026.
INSIDERS Ep 27 – @Properties enters the Luxury Market with Christie’s

INSIDERS Ep 27 – @Properties enters the Luxury Market with Christie’s The INSIDERS on Real Estate & Marketing Episode 27 – Sandy and Marc welcome their special guest Jerry Mooty from @Properties – Christie’s International Real Estate. In this episode Sandy and Marc talk to Jerry about @Properties, how it got to Texas, their unique […]
How Realtors Can Use AI as a Business Assistant

AI is not here to replace the human work of real estate. It can, however, help Realtors save time, stay organized, create content, follow up with clients, and build repeatable workflows that support a more consistent business. In this article, Sandy Hibbard shares how real estate professionals can begin using AI as a practical assistant—while keeping their expertise, voice, and client relationships at the center.
The INSIDERS on Real Estate & Marketing Episode 40

Sandy and Marc welcome their special guest Ayla Reed, equestrian and Farm and Ranch expert.
Are Instagram Ads Worth It?

Killer Marketing Tip 30: Are Instagram Ads worth it? Always remember that your best bet for Instagram success is to share stunning visuals and high-quality photos. Add in a branded or targeted hashtag and you’ll be connecting with your ideal customers in no time. But if you want to increase your reach even further, Instagram […]